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The NBA All-Star game was a welcome break for some players in the NBA as crunch time is upon us in the regular season. Franchises are fighting it out to achieve a playoff place and to clutch onto their chances of winning the Larry O’Brien NBA Championship Trophy. As the franchises battle it out on court a number of the Franchises have a fight off the court, with the economy as it is, and the players contracts ever growing some of the Franchises are finding it difficult to survive in the present climate. In this article we will look at the Boston Celtics, a team with a rich history and huge fan base. Most of the present Franchises are commodities of huge investment when the Franchise For Sale option was available to potential backers. This is becoming more rare in the present climate as Franchise For Sale options are increasingly difficult to find especially in the sports market. Many investors are hanging onto their investments in this period and hoping for an upturn in the market. Throughout this time investors will be treating their Franchises as a Home Based Franchise, which means that they are reigning all their spending in and only using the bare minimum. A Home Based Franchise prides itself on not having much outlay and consequently increasing the Franchises possibilities of earning a profit. The present Franchises of the NBA are taking this lin, as they don’t want a Franchise For Sale sign outside their door. Throughout a number of the Franchises history there has been major turning points in ownership and financial restructuring as the Boston Celtics story will tell you.

The Boston Celtics were a charter affiliate of the Basketball Association of America (which grew into the NBA), Boston flies more title banners from the beams of its home court than any other Home Based Franchise.

16 NBA Championships – a record 8 consecutive from 1959-1966 – Three separate Championship ages. When it comes to hanging Championship Banners, the Celtics are the best. No organisation has won more titles than the 16-time World Champion Boston Celtics. Whether it’s the teams first title in 1957, their 12th in 1974 or the 16th in 1986 the Celtics tradition of winning championships has stood the test of time.

The long line of legends begun when original owner Walter Brown hired Red Auerbach to manage the Celtics in 1950. Coach Auerbach begun assembling a championship calibre squad adding Bob Cousy, Bill Russell, Tommy Heinsohn and later John Havlicek, to name a few. As coach of the Celtics, Auerbach went on to win a record 9 NBA Championships, counting a record 8 consecutive from 1959-1966.

After moving exclusively to the front office in 1966, Auerbach handed the coaching reigns over to Russell then Heinsohn, who each won two championships at the controls, while Auerbach restructured the squad. In assembling the Celtics second championship series Auerbach added legends such as Dave Cowens and JoJo White.

After a few down years in the late 70’s, Auerbach restocked the Boston Celtics with a group of legends for the third time. He gathered what is thought by many to be the supreme frontline of all-time when he drafted Larry Bird in 1978, and in 1980 traded for Robert Parish and drafted Kevin McHale. This core group of Hall-of-Famers went on to win three more championships in the 1980’s.

When the NBA commemorated its 50th anniversary by introducing the 50 Greatest Players in NBA history, in 1996-97, 13 were previous members of the Boston Celtics. The 13 combined for 42 NBA Championships with the Celtics, 10 MVP awards, three Finals MVP awards and three Rookie of the Year awards, confirming the Boston Celtics to be one of the most famous Franchises in all of sports.

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